Designing effective leaflets for your target market Part 2 – Leaflet language
Design is everything in this day and age. The quality of design in marketing and advertising can be the fine line between your leaflet inducing a successful call to action or being thrown on the rubbish tip. In a previous blog we took you through the first steps to designing an effective leaflet by discussing colour and its vital role in the overall process. Continue reading
Designing effective leaflets for your target market Part 1 – Colour is king
Design can mean the difference between your promotional materials being read and being put in the bin with a wad of junk mail. Many businesses have lived and died based on their marketing techniques and design is a big part of achieving success over immediate failure. Leaflet distribution is a substantial part of that big direct marketing push. Continue reading
Going green with your marketing materials
Like many other industries, the printing industry has realised the benefits of going green. It’s not just about making the industry more sustainable as a whole; it’s also about providing a better service to clients overall. While people might think that to be totally eco-friendly in business you need to do away with paper marketing altogether, going totally paperless isn’t really an option for most businesses. It’s simply not an something they can realistically do. Many businesses are built on leaflet distribution and paper marketing in its many forms. Continue reading
Encouraging conversions with incentives
In a time where people are desperately trying to save money, it’s now crucial to target direct marketing all of our marketing campaigns as effectively as possible. We also need to ensure that we’re offering competitively priced services and clear points of difference to our market competitors. Encouraging customers to convert to purchase is essential on leaflets that are distributed in the city of London and beyond. Continue reading
Choosing the type of leaflet drop for your business
One of the biggest questions we’re asked at Walkers Distributions is this: which leaflet distribution method should we choose? The method depends on the results you seek and the kind of campaign your business is offering. There are currently three types of leaflet distribution campaigns available to London and Essex-based businesses. Continue reading
Pairing leaflet distribution with digital marketing
Leaflet distributions aren’t just a matter of getting your leaflet through the letterbox of houses in London or Essex. The reality of a strong leaflet drop is that it has to be paired with efforts online and offline. It’s not enough these days to post a leaflet and wash your hands of it until the business comes in. Today’s market is far more competitive and distributions now require a multi-channel approach to marketing your business in order to be as effective as possible. Digital marketing works incredibly well as a support to a direct marketing campaign like leaflet distribution. Continue reading
Striking the balance of effective design with a competitive offer
Welcome to the new year from everyone at Walkers Distributions. 2012 could be a great for your business, but it all depends on getting some pieces of the puzzle to fit together. Making your business a success in the new year requires forward-thinking in order to allow greater synergy between your goals. Leaflet distributions give you the chance to get into your potential customers’ homes and attract them to spending their hard-earned cash with your company. Continue reading
Making your leaflet or flyer stand out in distribution
It’s a competitive world out there and businesses are having to fight more aggressively to gain new business and custom in a difficult economic climate. It’s an environment now that requires more forward-thinking and innovation to attract customers to you over your competitors. Encouraging people to spend when they have less money is a difficult little predicament for your business to be in, but with the right sort of marketing and thought, it’s not impossible. Continue reading
Posted in Leaflet Distributions | 
action, AIDA, awareness, comprehensive distribution service, consumers, contact us, desire, direct marketing, distribution south east England, Essex and London, flyer, interest, leaflet, leaflet distributions in Essex, leaflet distributions in London, leaflets london, model, walkers distributions | 
Leave a commentEffective marketing for your business
Direct marketing remains one of the most effective means of communicating with your potential customers. In the current climate, it’s an important tool for any business to use in a way that is both mindful of the target audience and ‘on-brand’. Leaflet distribution is a powerful form of direct marketing that businesses should keep in mind for effectively targeting consumers in their homes. Continue reading
One last push for Christmas – the benefits of solid direct marketing
Walkers Distributions has years of experience in leaflet distribution around London, Essex and surrounding areas in the south east of England. If there’s one time of year that things get hectic, it’s Christmastime. Businesses in and around London use this time of year to print leaflets for a last push during December. This is usually to bring in business or potential leads – depending on the type of business – for the December period, but some companies use December as the time to plant the seeds for potential leads in January. Continue reading
Recent Comments